A few weeks ago I sent out an email explaining why I run TappingQ&A. As part of the email I invited readers to unsubscribe from this mailing list.

It's not that I wanted people to unsubscribe. It is just that I know how valuable your time is and my aim is to be helpful, not a drain on your time. I only want to be sending emails to people who find them useful.

Two things happened.

One, I had a higher unsubscribe rate than I normally do. Many of the people who unsubscribed explained why and thanked me. It was very nice.

Two, I received a flood of emails saying just the opposite. Things like this:

"I really appreciate not only the great products you produce but also your honesty and authenticity."

"One of the things I really like about your style is your honest clarity. You are the friend I have not personally met, a spectacular mentor, teacher and more and I really look forward to your emails."

"Thanks for all the emails! They are a thread of sanity some days! I keep sending them on to friends as well."

That didn't happen by accident. I have worked really hard to create a relationship with my readers.

Would you like to learn how to create the same rapport with your readers and customers? If so, I encourage you to check out the live event I am presenting at the end of March.

Full details here: http://111marketinglessons.com

And you can register here: http://111marketinglessons.com/now

As always, let me know if there is anything I can do for you,

PS: If you have specific questions about the event do please drop me a note or call me on 443.957.1317.

PPS: Remember if you sign up before February 10th there is a $500 discount with the code "earlybird".

Good morning!

I am so excited about the live training event I am doing in March!

After sending the note out last week I received a number of emails and phone calls with questions about the event, which I have answered below.

If you have any other questions please let me know by replying to this email or calling 443.957.1317.

As always, let me know what I can do to be helpful,

PS: If you don't know what I am talking about, you can check out the full details here: http://111marketinglessons.com

*** Questions and Answers ***

Is there still room?
Yes! We would love you to come. You can register here: http://111marketinglessons.com/now
Remember, use "earlybird" for $500 off.

When I get home after the event what will be able to do?
The two day training is structured so you will walk away with two things. First, you will understand at a conceptual level how I run my business and my marketing. More importantly you will understand why I have structured by business in this way so that you can apply the ideas that are right for you to your own work.

Second, the bulk of the class will be in the form of actionable steps that you can take right away. Because each lesson will be taught with real world examples you will see how to apply it to your own business.

Here are the outcomes of what you will learn in each module:

• Module 1 will show you how to create a plan to communicate with customers, help you determine which steps need to be taken, and decide which are the most valuable steps to be taken first.
• You will say: "I'm no longer just stabbing the in dark. I now know exactly what the goal of each email, blog post, web page, tweet, status update, audio and video is and how it fits into the big picture, serves my clients, and grows my business."
• Module 2 will teach you to communicate clearly about what your products and services do and make it easier for your customers to make buying decisions.
• You will say: "I now know how to talk about my work and my products in such a way that my clients see exactly how they fit into their lives."
• Module 3 will give you the tools to create a client base that is looking forward to hearing from you (and buying from you) because they know when you communicate it will serve them and make their lives better.
• Your customers will say when they get your emails: "I can't wait to see what they have to say this time!"
• Module 4 will teach you how to create useful and desirable offerings which are much easier to sell.
• You will say: "I am no longering creating products and hoping they resonate with my customer. I know what they need and want to buy!"
• Module 5 will teach you how to write in a way that doesn't feel painful and time consuming, but instead makes writing an easy and manageable task.
• You will say: "I am no longer dreading sitting down to write. I am actually looking forward to it!"
• Module 6 will prevent you from shooting yourself in the foot by avoiding the things that confuse your customers. Instead you will help customers see how your products and services fit into their lives.
• Your customers will say: "I can see clearly how that will improve my life. I need that!"
• Module 7 will teach you to communicate with your clients in manageable chunks that are easy to understand and will prompt them to develop a craving for wanting more of what you have to offer.
• Your customers will say: "That was so useful. I want to know what else they have to offer."
• Module 8 will give you the tools that will help you to communicate more clearly with your potential customers to educate them on what they are struggling with and how you can be helpful to them.
• Your customers will say: "Wow! I didn't know it was that bad. I am glad I found this product/service so I can deal with this before it gets any worse."

What materials am I going to walk away with?
Each of the 8 modules comes with a spiral notebook including all the lessons and all of my slides. In addition to the content there will be lots of space in the notebooks for you to take additional notes.

You will also take home a library of marketing, writing, and communication books that I use in my own practice. (Note: If you don't want to carry the books home I will happily to mail them to you after the event.)

Am I going to get a chance to try out anything I am learning while I am there?
Yes, there will be a number of exercises and opportunities to try out what you are learning. You will receive feedback from your classmates and from me. I believe it is really important to try things out in order to learn.

Is there some sort of money back guarantee?
If you are not completely satisfied by what you are learning by lunch time on Saturday I will give you a full refund on the spot. No questions asked.

Do I have to stay at the hotel?
No. We have a group of rooms set aside at the hotel at the discounted rate of $99, but you can stay where you like. There are two hotels that share the same parking lot as our host hotel and many others within a 5 minute drive.

How easy is it to get to Baltimore?
Super easy! One of the reasons I chose Baltimore is because the airport is one of the cheapest to fly in and out of in the US. We are also very close to the Amtrak station. (That is how I am getting to the event!)

Are you going to record the class and make it available for purchase later?
At this point there are no plans to record the class.

Register Now: http://111marketinglessons.com/now and remember to use "earlybird" for $500 off.

I have heard it a lot lately.

“Gene, why are you sending so many emails?”

Since the question has come up I thought it would be a good time to share why I send these emails and why TappingQ&A exists.

Why Do I Send These Emails?
There is one and only one reason I send an email. It is because I think the content of the email will be useful to you in some way.

This could be for a variety of reasons. It might be instructional, encouraging, challenging, or even fun.

It might be something free or it might be something for sale.

I don't hit send unless I truly think it will be of benefit to you.

The nice thing is that you are in control. If you don't want to hear from me any more you can hit unsubscribe at the top or bottom of this note.

There will be no hard feelings. Promise!

I don't want my messages to be clutter in your life. If they are not useful, get rid of them.

Why Does TappingQ&A exist?
There are 3 reasons TappingQ&A exists.

To Teach
Right now there are over 540 free resources at TappingQandA.com. It is one of the most comprehensive resource libraries of free tapping-related content on the web.

In no way do I think these are the only or the best resources online. I just hope they provide one more helpful resource to make your healing journey easier.

It makes me so happy to know that people in over 120 countries have downloaded the podcast or to know that thousands of people have tapped along to the parts of the client session I’ve shared over the last few weeks.

We live in an amazing technological age where my thoughts written in a Brooklyn coffee shop or recorded in my home office can reach people all around the world.

If you are here just for the free stuff….AWESOME! Keep after it.

To Learn
One of the reasons I love creating the content for this site is because each time I create something new it adds to my own knowledge and development.

I generally have a good idea of what I think when I sit down to write, but when I am forced to bring those ideas out of my head into full detail I learn so much.

By spending time interviewing others and crystallizing my own ideas I have grown, learned, and am a much better practitioner because of the process of creating these resources.

I hope you get half as much out of this as I do.

To Make A Living
I know it might be hard to believe, but this is how I make my living. I don't have an employer. I don't have someone providing benefits. If I don't bring it in, it doesn't come in.

That is the reason why I sell products, charge for private sessions, have a paid membership site, and work with long term clients one-on-one.

From time to time I hear from people who say, “How dare you charge for something that should be free like EFT! It was given to you and you should give it away as well.”

It is true, I could run TappingQ&A and not charge for anything, but that would mean that I’d need another job to pay my bills. If that were the case I wouldn't be able to spend as much time as I do creating the free resources available on the site.

If you are offended by the fact that I sell stuff or you think your inbox is being flooded with sales letters then please unsubscribe. It won't hurt my feelings.

What Can You Do?
As reader of the TappingQ&A resources I would ask a few things of you.

Use The Resources
Don't just read, watch, and listen. Put it into practice. It is not how much you know about tapping that matters. It is how much you use it. After you read something on the site, give it a try.

Share The Resources
It would mean a great deal to me if you would pass one of the great free resources along to the people in your life. I'm not asking you to spam your address book or send it to everyone you know.

If there is something from the site you think would be helpful to a loved one, please take a moment to pass it along to them. You will reach people I am never going to reach. It won’t cost you anything but a few seconds, but it could make a real difference in their life.

Consider Buying Something
Invest in the advanced tapping. Work with me one-on-one on that issue you just can't shake. Join the membership site that gives you access to over 150 resources.

It is all really good stuff that I think will make your life better. I wouldn't offer it if I didn't it was of the best quality.

Over 99% of the people who visit TappingQ&A don't buy a thing. And that is perfectly OK.

If that is you and you are getting lots of great stuff from the site, please keep coming back again and again.

I am not telling you have to or need to buy something. Just asking that you consider it.

You know who I am, what I stand for, and what I think is important in the healing process.

If that is something you think will be helpful for you, I would be honored to help you in that way.

Clearing The Air
I hope this note clears the air so you know where I am coming from and why I do what I do.

As always, you can let me know how I can be helpful by just hitting reply to this note.

Blessings,

Gene