A few weeks ago I sent out an email explaining why I run TappingQ&A. As part of the email I invited readers to unsubscribe from this mailing list.

It's not that I wanted people to unsubscribe. It is just that I know how valuable your time is and my aim is to be helpful, not a drain on your time. I only want to be sending emails to people who find them useful.

Two things happened.

One, I had a higher unsubscribe rate than I normally do. Many of the people who unsubscribed explained why and thanked me. It was very nice.

Two, I received a flood of emails saying just the opposite. Things like this:

"I really appreciate not only the great products you produce but also your honesty and authenticity."

"One of the things I really like about your style is your honest clarity. You are the friend I have not personally met, a spectacular mentor, teacher and more and I really look forward to your emails."

"Thanks for all the emails! They are a thread of sanity some days! I keep sending them on to friends as well."

That didn't happen by accident. I have worked really hard to create a relationship with my readers.

Would you like to learn how to create the same rapport with your readers and customers? If so, I encourage you to check out the live event I am presenting at the end of March.

Full details here: http://111marketinglessons.com

And you can register here: http://111marketinglessons.com/now

As always, let me know if there is anything I can do for you,

PS: If you have specific questions about the event do please drop me a note or call me on 443.957.1317.

PPS: Remember if you sign up before February 10th there is a $500 discount with the code "earlybird".

Good morning!

I am so excited about the live training event I am doing in March!

After sending the note out last week I received a number of emails and phone calls with questions about the event, which I have answered below.

If you have any other questions please let me know by replying to this email or calling 443.957.1317.

As always, let me know what I can do to be helpful,

PS: If you don't know what I am talking about, you can check out the full details here: http://111marketinglessons.com

*** Questions and Answers ***

Is there still room?
Yes! We would love you to come. You can register here: http://111marketinglessons.com/now
Remember, use "earlybird" for $500 off.

When I get home after the event what will be able to do?
The two day training is structured so you will walk away with two things. First, you will understand at a conceptual level how I run my business and my marketing. More importantly you will understand why I have structured by business in this way so that you can apply the ideas that are right for you to your own work.

Second, the bulk of the class will be in the form of actionable steps that you can take right away. Because each lesson will be taught with real world examples you will see how to apply it to your own business.

Here are the outcomes of what you will learn in each module:

• Module 1 will show you how to create a plan to communicate with customers, help you determine which steps need to be taken, and decide which are the most valuable steps to be taken first.
• You will say: "I'm no longer just stabbing the in dark. I now know exactly what the goal of each email, blog post, web page, tweet, status update, audio and video is and how it fits into the big picture, serves my clients, and grows my business."
• Module 2 will teach you to communicate clearly about what your products and services do and make it easier for your customers to make buying decisions.
• You will say: "I now know how to talk about my work and my products in such a way that my clients see exactly how they fit into their lives."
• Module 3 will give you the tools to create a client base that is looking forward to hearing from you (and buying from you) because they know when you communicate it will serve them and make their lives better.
• Your customers will say when they get your emails: "I can't wait to see what they have to say this time!"
• Module 4 will teach you how to create useful and desirable offerings which are much easier to sell.
• You will say: "I am no longering creating products and hoping they resonate with my customer. I know what they need and want to buy!"
• Module 5 will teach you how to write in a way that doesn't feel painful and time consuming, but instead makes writing an easy and manageable task.
• You will say: "I am no longer dreading sitting down to write. I am actually looking forward to it!"
• Module 6 will prevent you from shooting yourself in the foot by avoiding the things that confuse your customers. Instead you will help customers see how your products and services fit into their lives.
• Your customers will say: "I can see clearly how that will improve my life. I need that!"
• Module 7 will teach you to communicate with your clients in manageable chunks that are easy to understand and will prompt them to develop a craving for wanting more of what you have to offer.
• Your customers will say: "That was so useful. I want to know what else they have to offer."
• Module 8 will give you the tools that will help you to communicate more clearly with your potential customers to educate them on what they are struggling with and how you can be helpful to them.
• Your customers will say: "Wow! I didn't know it was that bad. I am glad I found this product/service so I can deal with this before it gets any worse."

What materials am I going to walk away with?
Each of the 8 modules comes with a spiral notebook including all the lessons and all of my slides. In addition to the content there will be lots of space in the notebooks for you to take additional notes.

You will also take home a library of marketing, writing, and communication books that I use in my own practice. (Note: If you don't want to carry the books home I will happily to mail them to you after the event.)

Am I going to get a chance to try out anything I am learning while I am there?
Yes, there will be a number of exercises and opportunities to try out what you are learning. You will receive feedback from your classmates and from me. I believe it is really important to try things out in order to learn.

Is there some sort of money back guarantee?
If you are not completely satisfied by what you are learning by lunch time on Saturday I will give you a full refund on the spot. No questions asked.

Do I have to stay at the hotel?
No. We have a group of rooms set aside at the hotel at the discounted rate of $99, but you can stay where you like. There are two hotels that share the same parking lot as our host hotel and many others within a 5 minute drive.

How easy is it to get to Baltimore?
Super easy! One of the reasons I chose Baltimore is because the airport is one of the cheapest to fly in and out of in the US. We are also very close to the Amtrak station. (That is how I am getting to the event!)

Are you going to record the class and make it available for purchase later?
At this point there are no plans to record the class.

Register Now: http://111marketinglessons.com/now and remember to use "earlybird" for $500 off.

I have heard it a lot lately.

“Gene, why are you sending so many emails?”

Since the question has come up I thought it would be a good time to share why I send these emails and why TappingQ&A exists.

Why Do I Send These Emails?
There is one and only one reason I send an email. It is because I think the content of the email will be useful to you in some way.

This could be for a variety of reasons. It might be instructional, encouraging, challenging, or even fun.

It might be something free or it might be something for sale.

I don't hit send unless I truly think it will be of benefit to you.

The nice thing is that you are in control. If you don't want to hear from me any more you can hit unsubscribe at the top or bottom of this note.

There will be no hard feelings. Promise!

I don't want my messages to be clutter in your life. If they are not useful, get rid of them.

Why Does TappingQ&A exist?
There are 3 reasons TappingQ&A exists.

To Teach
Right now there are over 540 free resources at TappingQandA.com. It is one of the most comprehensive resource libraries of free tapping-related content on the web.

In no way do I think these are the only or the best resources online. I just hope they provide one more helpful resource to make your healing journey easier.

It makes me so happy to know that people in over 120 countries have downloaded the podcast or to know that thousands of people have tapped along to the parts of the client session I’ve shared over the last few weeks.

We live in an amazing technological age where my thoughts written in a Brooklyn coffee shop or recorded in my home office can reach people all around the world.

If you are here just for the free stuff….AWESOME! Keep after it.

To Learn
One of the reasons I love creating the content for this site is because each time I create something new it adds to my own knowledge and development.

I generally have a good idea of what I think when I sit down to write, but when I am forced to bring those ideas out of my head into full detail I learn so much.

By spending time interviewing others and crystallizing my own ideas I have grown, learned, and am a much better practitioner because of the process of creating these resources.

I hope you get half as much out of this as I do.

To Make A Living
I know it might be hard to believe, but this is how I make my living. I don't have an employer. I don't have someone providing benefits. If I don't bring it in, it doesn't come in.

That is the reason why I sell products, charge for private sessions, have a paid membership site, and work with long term clients one-on-one.

From time to time I hear from people who say, “How dare you charge for something that should be free like EFT! It was given to you and you should give it away as well.”

It is true, I could run TappingQ&A and not charge for anything, but that would mean that I’d need another job to pay my bills. If that were the case I wouldn't be able to spend as much time as I do creating the free resources available on the site.

If you are offended by the fact that I sell stuff or you think your inbox is being flooded with sales letters then please unsubscribe. It won't hurt my feelings.

What Can You Do?
As reader of the TappingQ&A resources I would ask a few things of you.

Use The Resources
Don't just read, watch, and listen. Put it into practice. It is not how much you know about tapping that matters. It is how much you use it. After you read something on the site, give it a try.

Share The Resources
It would mean a great deal to me if you would pass one of the great free resources along to the people in your life. I'm not asking you to spam your address book or send it to everyone you know.

If there is something from the site you think would be helpful to a loved one, please take a moment to pass it along to them. You will reach people I am never going to reach. It won’t cost you anything but a few seconds, but it could make a real difference in their life.

Consider Buying Something
Invest in the advanced tapping. Work with me one-on-one on that issue you just can't shake. Join the membership site that gives you access to over 150 resources.

It is all really good stuff that I think will make your life better. I wouldn't offer it if I didn't it was of the best quality.

Over 99% of the people who visit TappingQ&A don't buy a thing. And that is perfectly OK.

If that is you and you are getting lots of great stuff from the site, please keep coming back again and again.

I am not telling you have to or need to buy something. Just asking that you consider it.

You know who I am, what I stand for, and what I think is important in the healing process.

If that is something you think will be helpful for you, I would be honored to help you in that way.

Clearing The Air
I hope this note clears the air so you know where I am coming from and why I do what I do.

As always, you can let me know how I can be helpful by just hitting reply to this note.

Blessings,

Gene

Good morning!

Over 6 years ago when I created Tapping Q & A I thought it would be a good idea to build a website around the idea of answering questions. Little did I know how good an idea that would turn out to be.

At least, it was the best choice for me and my learning.

Every time I sit down to write about a topic in response to a question from one of my readers I learn something.

This is has made me a better tapper. I am better at tapping for my own issues and I am better working with my clients.

Thank you for reading, commenting, and asking questions. My life is better because of it.

AND The Questions Keep Getting Better
One of the neat things (my editor doesn't like it when I use the word neat, but that is how it feels) I have noticed over time is that the questions you asking are becoming increasingly sophisticated.

Six years ago more than half the questions I received were some variation on, "What are the right tapping phrases for [insert issue]?" as if there were some magic words to clear a certain issue.

Today the questions are about clearing resistance, the best way to identify and deal with core issues, and the best order in which to deal with issues for optimum results.

It has been a great joy watching the tapping community grow up!

I am sure you are part of this evolution and are looking to be a better tapper, or you wouldn't be reading this.

Getting Even Better At Tapping
Along with the development of the tapping community there has also been a maturing of the training resources available. There are at least 3 international organizations offering certification and it seems that every practitioner under the sun has created some "new" version of tapping they are teaching.

It is really hard to know which way to turn to expand your tapping tool set.

If you are looking to learn new tapping skills I have something for you to consider.

A Great Big Fat Marketing Mistake
I have put together what I believe are the best of the best tapping tools in what I think is the easiest way to learn them. This is probably a mistake, but I haven't come up with a fancy name.

If I were a better marketer I would call it something like SuperTapping, Exceptional EFT, The Monterastelli Method, or The Best Gosh Darn EFT Method That Will Make You Rich And Beautiful Beyond Your Wildest Dreams (AKA BGDEMTWMYRBBYWD Method).

To be honest the only name I considered was "Kick-*** Tapping Techniques" but I was worried I might offend.

Coming up with names for things isn't my strength. Look how creative I got with my website name. I created a site that answers questions about tapping and called it TappingQandA.com.

What is lacking in name is made up in what I think is some of the best tapping training available.

I have taken my favorite tools, broken them down into simple steps, and presented them in such a way that you can start them today!

Over the last 7 years I have been slowly building my own tool set. I have consumed books, DVDs, and attended live trainings.

I have studied NLP, hypnosis, age regression, parts work, neurological function, and guided imagery. I have spent hours with psychologists, doctors, chiropractors, acupuncturists, and psychiatrists picking their brains about what they have learned in their work.

I have spent hundreds of hours and well over $15,000 on building my tool set.

And I want to share that tool set with you.

What Is Taught?
I like presenting things in digestible chunks so that you can take what you learn and start using it right away. The class is organized into 8 lessons.

• Lesson 1 — 13 Foundations to Healing With Tapping That Every Practitioner Should Master
• Lesson 2 — 18 Lessons From 10 Masters Of Healing
• Lesson 3 — Hypnotic Patter And Language
• Lesson 4 — Guided Imagery
• Lesson 5 — Parts Work
• Lesson 6 — Age Regression
• Lesson 7 — Time Lines, Forgiveness Work, and Scoreboards Oh My!
• Lesson 8 — Meta Models

(For a full description of each lesson please see the end of this note.)

Each of these lessons is designed to stand alone. You can start with any topic you want. I love this training because you don't have to complete it all to improve what you doing. Each step of the way you will be able to do new things with your tapping.

The moment you complete any of the audios you will be ready to try the techniques.

But That's Not All
In addition to the training audios I have these 4 bonuses to sweeten the deal:

Transcripts Of All Classes
Not everyone learns in the same way and sometimes it is easier to read through materials to find that one point you were looking for instead of searching through an audio file. This is over 150 pages of content!

Two Bonus Hours Of Teaching (plus transcripts)
Since the original recording of the training I have added two more hours of advanced tools. The hour on "Making sure you are solving the right problem" has revolutionized the way I do tapping work.

Audios Of Four Sessions
Want to hear exactly how I use these tools with my clients? You will receive four audio sessions of me working with real clients. There are two audios for each session. Audio one is an uninterrupted version of the session so you can get the flow. Audio two is interrupted from time to time with me explaining what I was thinking and why I did what I did every step of the way.

PowerPoint From All Presentations
All eight lessons were originally taught live using PowerPoint. You will receive copies of all PowerPoint slides so you can follow along.

Being Bad At Marketing With More Mumbo Jumbo
This is the part in the note where I am supposed to tell you how much all the bonuses are worth so you see the value in what you are buying. You will receive all the PowerPoint slides, all the transcripts, four client sessions where you see the tools in action, and two bonus hours of training.

I know these bonus materials are worth as much (if not more) than the price of the training program itself. I could tell you exactly what I would charge for each of these pieces. You might believe me, or you might think it is some marketing trick.

I know this for certain: this is A LOT of added value and it will transform the way you tap with yourself and the way you tap with clients.

Super-Duper Special Deal
When I first released this training program I offered it for $797. If you are careful reader of my newsletter from time to time you could have bought the program for $495.

For the next two weeks I want to try something different because I want you to better at tapping AND I want you to experience the Ruach Center.

If you don't know, the Ruach Center is a membership website I run that is built to help you use tapping to conquer self-sabotage in your life. Right now there are over 125 resources on the site and every month at least 12 new resources are added, plus two new teleclasses.

At present a year's membership to the Ruach Center costs $179.

I am going to combine the best training I can offer with access to regular tapping support that will help you take action every day.

You have three options:

Option #1: Personal Attention
With this option you will receive the Advanced Tapping Training, one full year's access to the Ruach Center, and 4 one-on-one sessions with me. You can use these sessions to ask questions about the training or to tap on the issue you are trying to clear. If you purchased these separately it would cost $1,401.

You can get this option for $699. Yes, that is 50% off.
(Please note I can only offer this to 8 people because I want to make sure there is room in my client schedule to meet your needs.)

Option #2: Self-Directed Learning
With this option you will get the Advanced Tapping Training and one full year's access to the Ruach Center. If you purchased these separately it would cost $676.

You can get this option for $299. That is a 56% discount!

Option #3: Access To The Ruach Center For One Year
With this option you will get access to the Ruach Center for one year.

You can get access for one year for $179.

Do It Now!
I am only making this available for the next two weeks AND there are only 8 spots for the individual attention so you are going to want to act now!

Sign up here: http://www.ruachcenter.com/?p=1656

If you have any questions about the program just hit reply to this message.

As always, let me know what I can do to be helpful.

Gene

PS: Imagine what it will be like to be filled with confidence the next time you sit down to tap on an issue because you have so many ways to approach it. Add to your tool box now. http://www.ruachcenter.com/?p=1656

# # # # #

Full Descriptions Of Audio/Video Content

Lesson 1 — 12 Foundations To Healing With Tapping That Every Practitioner Should Master.
In over two hours of audio and videos we will cover:
Tapping: Not the basic recipe as a formula, but a comprehensive way of seeing tapping protocols

• Everything We Experience Is Internal. Everything We Experience Is Interpretation
• The Three Minds
• Models Of Information
• The Client As An Eye Witness To Their Own Life (Conference Room Of The Mind)
• Everything Exists To Serve Us, AKA: The Power Of Thanksgiving
• Resistance To Change
• Pain Vs. Suffering
• Stages Of Awareness
• Inspired Action Vs. Inspired Outcome
• Desire Without Emotional Attachment

Lesson 2 — 18 Lessons From 10 Masters Of Healing
There is much to be learned from the great teachers and masters in many different healing fields. We can learn from their teachings, how they learned themselves, and how they work with clients. In this section we will look at 18 different lessons from giants in the healing fields that have transformed the way I work. If you master even a handful of these lessons, it will transform your work.

Lesson 3 — Hypnotic Patter And Language
The lessons I have learned from hypnosis have affected not only the way I talk to and communicate with my clients, but every interaction that I have during the day. There are two main skills we can learn from hypnosis: building rapport and navigation/guidance.

RAPPORT: If we are NOT able to build rapport and gain the trust of our clients then it will be very difficult for us to work together. In this lesson we will explore the way a hypnotist uses language before, while inducing, and during a trance. We don't have to hypnotize our clients to use these tools to help us to create a relationship of trust as well as more easily guiding our clients to finding their root issues. Because of the nature of hypnosis this rapport is essential and, knowing this, a good hypnotist is working on building rapport even before they speak with the client the first time. There is much tappers can learn from this approach.

NAVIGATION/GUIDANCE: In fact all hypnosis is nothing more than self-hypnosis. A hypnotist is nothing more than a navigator. They are providing instruction and guidance as the client works their way to root causes and transformation. We can learn a lot from this strategy when helping our tapping clients. Not only will this help us to get out of our clients' way, but also we can learn how better to help clients transform.

Lesson 4 — Guided Imagery
Most of the emotional work we do with clients is done in the subconscious mind. (Note: A comprehensive video lesson on the unconscious, subconscious, and conscious minds is part of the pre-class work.) We can't directly access the subconscious mind to change it (and this is a good thing) so using guided imagery is a gentle and powerful way to create transformation at the subconscious level. In this lesson you will learn the seven steps I use in guided imagery that allow the client's subconscious to lead us to the root of the issue, plus the concept of "fairytale physics" which will unlock your client's creativity.

Lesson 5 — Parts Work
There is no tool that I use more than parts work. Over 90% of the sessions I do use some form of parts work. When we help a client approach their issues through the lens of a part we are able to help them to focus in on a small part of something that is much too big to deal with at once AND we are able to discover the solutions to the problem that the system already has. This is the most powerful tool I have in my tool kit. In this lesson you will learn the many different types of parts work (including parts mediation), how to gently guide the client to find their way to root causes, and how to empower clients to use these tools and resources after the session so that their healing can continue.

Lesson 6 — Age Regression
Age regression is a very specific type of parts work, so I devote a complete lesson to it. In age regression we are working with the younger version of the client. (Anytime we are thinking of a past memory it is a version of age regression.) In this lesson we will not only look at what age regression is, but we will look at how we can easily bridge back into the past to find the root of an issue, determine if we have worked back to the earliest memory, and how to heal/transform once we are in contact with these earlier parts.

Lesson 7 — Time Lines, Forgiveness Work, And Score Boards Oh My!
In this lesson I cover three of my favorite tools in my tapping arsenal. I never plan to use these tools, but there are times when working with clients that it will become obvious that one of these three tools will help a client much quicker than just tapping on the thought or emotion they are feeling. These tools are simple to use, each with an uncomplicated step-by-step formula.

Lesson 8 — Meta Models
It is amazing how inaccurate our language is when we are describing what is going on in our lives. "Everyone at works hates me!" "I am never going to get ahead!" "I just can't do it!" There might be a kernel of truth in these statements, but they are not true. The problem comes when we approach the world as if they are true. Meta Models is a set of tools that helps us to recognize the logical fallacies in our thoughts and words that are affecting our actions and choices. In this part we will explore the 10 most common meta models, ways of helping our clients to see the flaws, and strategies to help clients transform these beliefs. In the practical part of this lesson participants will get the chance to work through real client case histories to practice identifying and reframing these meta models.