It’s not that I wanted people to unsubscribe. It is just that I know how valuable your time is and my aim is to be helpful, not a drain on your time. I only want to be sending emails to people who find them useful.
Two things happened.
One, I had a higher unsubscribe rate than I normally do. Many of the people who unsubscribed explained why and thanked me. It was very nice.
Two, I received a flood of emails saying just the opposite. Things like this:
“I really appreciate not only the great products you produce but also your honesty and authenticity.”
“One of the things I really like about your style is your honest clarity. You are the friend I have not personally met, a spectacular mentor, teacher and more and I really look forward to your emails.”
“Thanks for all the emails! They are a thread of sanity some days! I keep sending them on to friends as well.”
That didn’t happen by accident. I have worked really hard to create a relationship with my readers.
Would you like to learn how to create the same rapport with your readers and customers? If so, I encourage you to check out the live event I am presenting at the end of March.
Full details here: http://111marketinglessons.com
And you can register here: http://111marketinglessons.com/now
As always, let me know if there is anything I can do for you,
PS: If you have specific questions about the event do please drop me a note or call me on 443.957.1317.
PPS: Remember if you sign up before February 10th there is a $500 discount with the code “earlybird”.
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