Tag Archives: Practitioner Principles Series

The Hippocratic Oath (or some oath similar to it) is taken by most medical doctors in the western world. It is believed that it is based upon an oath written by the father of western medicine Hippocrates in the 5th century BCE.

I am not a doctor and I never give any medical advice, but I think there is a lot that we as practitioners can learn from the Hippocratic Oath.

In part 1a we looked at the reasons for giving things away for free. In part 1b we looked at the costs and benefits of different types of free information and services. In this part we are going to look at the ways I use free in my practice.

In part 1a of this series we looked at all of the reasons to give something away for free. In this part we are going to look at what you have to offer for free and type of impact each of these things will have.

Giving stuff a way for free can be a tricky thing to do as a practitioner. On one hand it feels like a good idea because we are exposing potential clients to our products and services. On the other hand we can worry that if we give too much away potential clients are only going to take the free things and never buy.

Giving products and services away for free is a very key part of my business and marketing plan, but it needs to be more than “give it away and hope.” Every time we are giving something away for free (products, services, or our time) we need to be doing for a very specific reason. We need to be giving away for free with a plan.